Six phases. Built so you don't lose your mind.
We talk. I learn your business, your reasons for selling, and your timeline. You learn how I work and what I charge. No agreement signed yet.
I review three years of P&Ls, your tax returns, your lease, your equipment list, your member roster. I produce a written valuation with a defensible list price and a one-page list of what to clean up before we go live. Sometimes this phase is a week. Sometimes it's six months — you decide.
I write the Confidential Information Memorandum, build the financial summary, and prepare buyer-facing materials. Your business is never named publicly until under LOI.
I market through fitness-specific buyer channels, broker-to-broker networks, and direct outreach to operators I already know are looking. Every interested buyer signs an NDA and provides proof of funds before learning your business name.
We negotiate price, structure, deposit, contingencies, transition period, and seller financing terms (if any). I push for a clean LOI — vague LOIs are what kill deals in due diligence.
The buyer's accountant and attorney review everything. The lease assigns. SBA financing closes (if applicable). Money moves. You hand over the keys.
Timelines can vary greatly. Some deals close in 90 days. Some take 18 months. The honest answer depends on your readiness, your asking price, and the buyer pool — not the broker's marketing copy.
First things first. I'll help you determine where the value of your gym stands to help your decision to grow or sell.
