Selling a gym is not selling a house.
It's harder, slower, and the buyer pool is smaller. Working with someone who's only sold gyms changes every part of that.
You're likely ready if:
- The business throws off enough SDE to support both you and a debt-financed buyer
- Your books reconcile to your tax returns
- Your lease has 3+ years remaining or is assignable on similar terms
- You can show 24+ months of stable or growing membership/revenue
- The business runs without you on the floor 60 hours a week
You're not ready yet if:
- You haven't pulled clean P&Ls in 18 months
- Your lease expires in 14 months and the landlord is non-committal
- You are the business — every member trains with you personally
- Revenue is in a 2-year decline with no inflection point
Not ready isn't a refusal. It's a 6-to-12-month plan we build together. Some of my best closes started with "you're not ready yet — here's what we fix first."
Start With a Valuation
No commitment, no listing agreement, no pressure. Just data. Completely confidential.
What your gym is actually worth
Most fitness businesses in the Mountain West sell for a multiple of Seller's Discretionary Earnings (SDE) for smaller deals, or EBITDA for larger ones. The multiple is not "industry standard." It's a function of specific levers:
↗ Levers that move your multiple up: Owner-independent operations · Multi-year lease with renewal option · Strong recurring revenue mix · Documented systems and SOPs · Diversified revenue (PT, retail, programs vs. just memberships) · Equipment owned outright · Recent CapEx already absorbed
↘ Levers that move your multiple down: You being the business · Month-to-month lease or short remaining term · Customer concentration in a few large clients · Equipment leases on the books · 100% paid acquisition (no organic) · Declining membership trend · Books that don't reconcile
I tell you exactly where your business sits before we discuss a list price. No mystery, no inflated comp set.