For owner-operators who can't justify a broker
Sell Your Business.
Keep the Commission.
Most small businesses are too small for a broker — but that doesn’t mean you should figure it out alone. Get the exact tools, documents, and expertise brokers use, without the 10% fee.
$10K+
Minimum broker cost
even for small businesses
10%
Commission on your sale
off the top, before you see a cent
Most
Owners go to market
with no professional guidance at all
Who this is for
Brokers won't call you back. Here's what to do instead.
If your business does under $1M in revenue, you sit in a gap: too small for a broker to bother, with, but too complex to navigate without help. Most owners either overpay for a broker or wing it alone — and both paths cost them money.
- You're an owner-operator and the business runs through you
- You've been told your business is "too small" for representation
- You don't know what your business is actually worth on paper
- You need a professional marketing package but can't justify agency rates
- You want to sell in the next 6–18 months and don't know where to start
About Sebastian
- Former licensed business broker — sold businesses from $30K to $1M+
- Owned businesses in real estate, e-commerce, and fitness
- Built this toolkit because small owners deserve the same process
Self-Service · $197
FSBO Starter Kit
The complete DIY package. Every template and guide a broker would use — yours to work through on your own timeline
- Business sale document checklist
- Small business valuation template
- CIM template (fill-in-the-blank)
- Selling Your Business ebook
$197
One-time · Instant download
Done-for-You · From $750
SDE Cleanup Report
Most owners undervalue their business because their books don’t tell the right story. This fixes that before you go to market.
- Normalized P&L adjusted for SDE
- Documented add-backs that hold up in due diligence
- One-page SDE summary to hand buyers
- Asking price range based on market multiples
From $750
Simple · Complex from $1,200
Done-for-You · From $1,500
Done-for-You CIM
The marketing package that sells your business to buyers. Agencies charge $90/page. We deliver the whole thing for less.
- Complete CIM (15–20 pages)
- Business overview, financials, ops & growth narrative
- Formatted for BizBuySell, Acquire.com, or direct outreach
- Two rounds of revisions included
From $1,500
Delivered in 10 business days
$30K – $1M+
Range of businesses sold as a licensed broker
Dozens
Business sale transactions across industries
Multiple Industries
Real estate, e-commerce & fitness as a business owner
From the Blog
Valuation
10 Essential Documents You'll Need to Sell Your Business
The document list brokers hand their clients on day one — now yours.
Financials
8 Ways to Improve Cash Flow Before Selling Your Business
Cash flow is the number buyers look at first. Here’s how to make it look its best.
Strategy
10 Mistakes Business Owners Make When Selling
Critical pitfalls that cost sellers money, time, and deals — and how to avoid them.
Free Resource
Not Ready to Buy Yet?
Get the FSBO Business Sale Checklist — the same prep list brokers use with their clients, free.
No spam. Unsubscribe anytime.
Done-for-You Service · From $750
Your Books Are Costing You Money.
Let's Fix That Before You List.
Most small business owners go to market with a number in their head that has no basis in how buyers actually calculate value. The SDE Cleanup Report gives you a defensible, professionally prepared figure before a buyer’s advisor tears your numbers apart.
The Problem
What Is SDE and Why Does It Determine Your Sale Price?
Seller’s Discretionary Earnings (SDE) is the number buyers use to value your business. It’s not your revenue. It’s not your net profit. It’s your true economic benefit as the owner — including your salary, personal expenses run through the business, and non-recurring costs. Get it wrong and you either undervalue your business or hand the buyer ammunition to negotiate you down.
Problem 1
Messy add-backs
Personal expenses mixed in with business expenses — a buyer’s accountant will flag every one of them
Problem 2
Unclear owner comp
Even if the numbers are right, buyers need documented rationale for each add-back or they won’t accept it
Problem 2
Even if the numbers are right, buyers need documented rationale for each add-back or they won’t accept it
What You Get
Exactly What's Included
- Normalized P&L adjusted for accurate SDE calculation
- Every add-back documented with written rationale
- Owner compensation clearly isolated and explained
- Owner compensation clearly isolated and explained
What you provide
- Last 2–3 years of P&L statements or tax returns
- List of personal expenses run through the business
- Your owner compensation structure
Turnaround
-
Simple businesses: 5 business days
Complex businesses: 8 business days
Rush available on request
Pricing
Pricing
Simple and Transparent
Simple
$197
One revenue stream, clean books, straightforward owner comp
Complex
$1,200
Multiple revenue streams, heavy add-backs, unclear owner comp
Not sure which tier fits? Email first and we'll scope it in one reply.
Done-for-You Service · From $1,500
The Document That Sells
Your Business For You.
The Confidential Information Memorandum is what serious buyers read before making an offer. Most owner-written versions are vague, disorganized, or accidentally disclose the wrong things. We write yours professionally — the way a broker would, without the broker fee.
The Problem
What Is SDE and Why Does It Determine Your Sale Price?
Seller’s Discretionary Earnings (SDE) is the number buyers use to value your business. It’s not your revenue. It’s not your net profit. It’s your true economic benefit as the owner — including your salary, personal expenses run through the business, and non-recurring costs. Get it wrong and you either undervalue your business or hand the buyer ammunition to negotiate you down.
Business Overview
What the business does, how long it’s operated, what makes it defensible
Financial Summary
3-year revenue and SDE trends, presented the way buyers expect to see them
Operations Overview
Staff, systems, suppliers, and what a transition actually looks like
Growth Opportunities
What a buyer could do with this business that you haven’t — framed to attract, not oversell
What You Provide
Simple Intake Process
After purchase you’ll receive a structured intake form. Fill it out at your own pace — most owners complete it in under two hours.
- 2–3 years of financials (P&L or tax returns)
- Basic business description and history
- Staff count and key roles
- Main customers, contracts, or recurring revenue details
- Your asking price (or we'll suggest one based on SDE)
Pricing
From $1,500
Final price depends on business complexity. Quoted after intake form review.
Turnaround
- 10 business days from completed intake · Rush available
Revisions
- Two rounds of revisions included · Additional rounds at $150 each